As we came up with the name of the project.

The names of famous brands is always a surprising simplicity and organically. You look and think - why do we need copywriters. Apple, the San - a minute a child come up with that name. Everything changes when you have to come up with the name of your project. Of course, you can rely on the conventional wisdom that the name does not mean anything and everything does not affect. By the way, if we forget about the production - called ... But somehow, when you invest in a project all its force, this argument does not work well. And you want to call it so, what is the name of only one thing led to the delight of potential customers.


first name.

Let me remind you that the project aims to address the daily challenges of small and medium-sized companies.

The first title came almost immediately -. za-rabotu. su. (still miss him ). How is the name of the main course was not considered, but the idea was to duplicate the project and at this domain. By the way, many domains are actually recorded, including za-rabotu. su.

The first ... To him have been invented by the requirements:.

1. 
   Free domain zone py ( and ideally. com).
   


2. 
   reflects the idea of the project (management, planning).
   


3. 
   just lean and is used in speech ( a good example of ... - You have VKontakte?).
   


4. 
   easy to remember ( in the hope word of mouth ).
   


5. 
   uniquely typed ...
   


6. 
   a few small requests ( can not remember them).
   

As a result of sorting different thematic words, prefixes and suffixes (plan, planner, service, web, intra, office, etc ) stopped at. XPlanner. There were also purchased four. ru domain (xplanner, x-planner as they are the one «N»). For several months the project was developed under this name and it has almost become the official. But suddenly discovered an enemy open- sorsny project with the same name. These ... xplanner. org. You could not pay attention to them, but unfortunately their sphere of activity is very similar to our.

Name of second.

Selection of word forms continued. Many of the dozens of options will not remember. OrgPlan, InTask, IntraOffice and many other fully or partially meet the requirements (see above) generate bursts. And just crossed out in batches. They were boring! . The name itself came. When watching the movie ... Gates for C. Jobs called. MultiPlan. This product has ceased to exist for more than twenty years ago. Kom'ovsky domain was occupied by the company from an entirely different field of activity. RU - svobden! . As time has some similarity to weigh Megaplanom. And the idea is reflected in the name of the activity ceased to be a successful. Here and there was she -.

Ursa Minor. (. www. ursaminora. com. ).

Ursa Minor. Just appeared, and all. It sounds nice and no need to invent logo. No word forms, and far-fetched claims.


How to give the names of the projects I do not know yet. Implementation of any formal requirements has the same formal result. One thing I now know for sure - the name should be like for you personally!.

LIBMOB ' How to get to the library? '

May 26 Russian libraries organize. libmob. , Which are based on a blitz- poll residents of towns and villages.

The main condition - asking people ' How can I get a library card? '. The remaining parts of the libmoba at the discretion of the participants.
Join? . Biblio -S- traveler.
Logo libmoba:.

Yemen - Peasant Fortress

Harazskie mountains - one of the most beautiful places in Yemen. Clinging to the tops of the village from a distance resemble the ancient castles in the paintings of artists of the Renaissance. Many homes are built literally on the edge of a precipice, at a dizzy height. Inhabited South Arabia, the Arab tribes were constantly fighting among themselves over territory, so the built in Harazskih mountains as high as possible, so that it would be easier to defend against enemies. Echoes of the past and are now clearly visible: on the road can be seen on the carved stones labeled paint - the border lands of any tribe. Living side by side for the first century, the tribes did not differ in nor clothing, nor language, but the inter-tribal marriages are still very rare.
Shugruf. When the bottom of the valley rises the mist, it seems that the city on a mountain top - the only inhabited place on earth. Photo:.

To actually see the village in the mountains Harazskih need for a long time to climb the narrow, almost invisible from below the trail, among the thickets of prickly cacti and terraced fields. The climate is perfect for farming, so Yemenis tend to use every inch of the mountain slope, patiently building the stone terraces and embankments with them the. Work on these plantations, and just graze goats and sheep on the steep slopes are very hard to. But local residents are accustomed to: cattle remains for them a major source of income along with the cultivation of coffee and khat - a light herbal drug.
a. Sana. For the Yemeni lives in the house, who turned a few hundred years - the usual case.
2. Jebel Shugruf. More recently, a firearm in Yemen was part of the traditional costume, and now on the streets can often be seen armed men.
Photo:.

Harazskie ... Run through the narrow streets of thin women from head to toe in black tightened. Often they have in their hands or on their heads can see the bright yellow plastic jerry cans with water. Although in some places water has already appeared, and in many villages have stone basins to collect rain water, in most mountain villages of precious moisture continues to bring the bottom of the springs. And usually you can see around them, ... Most persons will be closed - as required by Islam, which took the local population in the VII century. Here and there a peasant blind person, but when strangers enter the village, or leaving for his village, but most yemenok wear the veil are constantly. And sincerely regret European women who have to constantly walk around with an open face and have to cope alone with heavy housework. Heavy in the literal sense: the local women perfectly cooked according to ancient recipes, using stone ware - exactly the same as used by their great-great- great-grandmother.

Men in white shirts to toe, zolototkanymi constricted zones, for which the curved daggers tucked bound - jumbo, willingly invite foreigners to visit. The main room in the house are always at the top, and to get to them, we have to overcome three or four of the march up the steep stairs. The guest is usually invited to mafrash - a room filled with a low sofas (from which it gets its name ), specially designed for the use of khat. Kat is not banned in Yemen, he chewed everywhere, like almost all of East Africa. Most Yemenis claim that only a cat can be a cheerful and energetic, but in fact these bitter leaves with time addictive.
Tula. Breeding sheep and goats - one of the main sources of income of local farmers. Photo:.

... As old as the tradition of drinking gyshr - a drink made ​​from brown- green skin of coffee beans ( seeds themselves Bedouins traditionally been used as they have not expressed interest in the Europeans ). But growing category is much cheaper and easier than coffee, and a huge profit from it, so the famous coffee Harazskih mountains gradually disappears, although gyshr still not out of use.

Evenings at the village of the valley creeping fog, and it seems like they are hanging in the sky, leaning on the cloud. Right on the narrow streets in huge brass teapots tea is brewed, and important men, sitting with glasses in their hands around the cymbals with halvah, slowly exchanging news, looking, as in the deepening twilight crows circling the mountain.
Stone Yemen.
The fortress of Tula.

Tula (Thula) - the most famous of the five villages in the mountains Harazskih listed in the List of World Cultural Heritage. There is almost preserved in its original form was constructed in the V century castle Bin Sharaf Uddin Mutahar. The peasants lived at the foot of the mountain, in the village, and in case of danger, went upstairs to the citadel, surrounded by a stone wall kilometers long with 26 guard towers. And at the very top of the mountain on a small plateau, preserved walls, guard towers and stone reservoir still more ancient fortress, built during the Himyar kingdom that existed in the south of the Arabian Peninsula to the I century BC. e. to VI century.
Skyscrapers of the past.

Legend has it that the capital of Yemen, Sana'a founded one of the sons of Noah, and it was there that was built by the world's first skyscraper - dvadtsatietazhny Gamdan marble palace, the roof of which was made ​​of marble, so delicate, that the governor could see through the ceiling and watch the birds fly at night . To judge how true legend, it is difficult, from the palace has left no traces, and even the time of its construction is unknown ( dates differ between the III century BC. E to I century AD. e. ). But high-rise buildings in Yemen there is really a very long time. Their appearance - tall, rectangular building with a room to rest at the top - remains unchanged for many centuries in a row, and among those who survived, we can find a 700 -year-old building, built on the foundations of thousands of years.


Discuss.